Web Design & Social Media
the war (on drugs) is over campaign
an informational instagram campaign created to adjust focus from criminalizing drug use (which was the goal of "The War on Drugs"), to an empathetic, harm reduction model. the primary goal is to draw attention to research and data through type and inclusive language. images of the damage done by "The War on Drugs" has been used as fear mongering for decades, and this campaign seeks to give the audience facts in an organized and accessible format; using color and contrast to draw attention, rather than triggering imagery.
an informational instagram campaign created to adjust focus from criminalizing drug use (which was the goal of "The War on Drugs"), to an empathetic, harm reduction model. the primary goal is to draw attention to research and data through type and inclusive language. images of the damage done by "The War on Drugs" has been used as fear mongering for decades, and this campaign seeks to give the audience facts in an organized and accessible format; using color and contrast to draw attention, rather than triggering imagery.